From Podcast to Business
The Road to Evolving Potential
Hey, Evolving Potential family!
It’s been a minute since I last showed up in your inbox, and for that, I apologize. But here's the truth: I've been grinding. Between finishing up school, working a second job, keeping the podcast rolling, helping Jace with his new YouTube channel, and giving my daughter rides to work—who's almost 16, by the way—there’s a lot happening behind the scenes. I haven’t been showing my face as much, but that’s because I’ve been deep in the trenches building something big. And I want to share it with you today.
The Mission: Building My Business
Over the last five years, I’ve been diving into books, sharpening high-value skills, and learning exactly what it takes to turn my podcast and content into a thriving business. I’ve spent countless hours developing my craft, working on projects that I believe can truly help people like you—high performers, thought leaders, athletes, and those who want to level up their lives.
And while I’m not a fan of constantly making content, I’m realizing more and more that the journey I’m on is just as important to share as it is to live. I’m in the process of building my own business, and it’s all coming together now. From automated webinars and growing my email list to launching coaching programs and exploring speaking and consulting opportunities—this is all part of a bigger picture.
Why I’m Sharing This with You
I want to be transparent with you. The content I share isn’t just about what I’m building. It’s about why I’m building it, and it’s about the value I hope to bring to all of you in this community. I’ve learned so much from my time in school, my personal journey, and the mentors I’ve connected with at IIBA, and I want to give you access to the strategies and insights that have helped me push forward.
Whether you’re just starting your journey or already on the path, my goal is to help you unlock your own potential, just as I’ve been doing with mine. This isn’t just about business—it’s about self-regulation, mental mastery, and becoming the best version of yourself.
A Sneak Peek into What’s Coming
I’m working on a lot of things right now, and while they’re all part of the bigger vision, I wanted to share some exciting pieces with you:
Webinars & Automation: I’m building out automated content that will allow me to reach and impact even more people, all while saving time.
Coaching Programs: Group coaching and one-on-one opportunities are in the works, and I can’t wait to start helping more of you in a deeper way.
Speaking & Consulting: Whether for business owners or athletes, I’ll be offering opportunities to collaborate and grow together in a variety of formats.
A Membership Program: One of the things I’m most excited about is a space where like-minded individuals can connect, grow, and support each other.
(Lewis Howes of School of Greatness and his “Summit of Greatness” Event!)
Join Me on This Journey
As always, my mission is to help you perform at your best, whether that’s through learning new mental performance techniques, self-regulation skills, or finding a new sense of clarity and purpose. I want you to be part of this journey. There’s no need to go it alone, and I’m here to help you level up.
So, stay tuned for more updates in the coming weeks as I continue building out these programs and resources for you. And if you haven't already, make sure to follow along on social media, check out the podcast, and keep an eye on future newsletters for more updates.
Thank you for being part of the Evolving Potential Collective. This community is growing, and I’m so glad you’re here with me.
To your growth,
Todd Smith
Founder of Evolving Potential
Todd Smith - YouTube
P.S. I’m always looking for feedback on how I can best serve you. Don’t hesitate to reply to this email with your thoughts, questions, or anything else you’d like to share!